Sports for Development Campaign

Sport and play are important to UNICEF because they are vital elements in the health, happiness and well-being of children and young people. We work with governments and partners throughout the world to use sport-based programmes to improve children’s lives and to strengthen communities.

 UNICEF also teams up with leading sports organisations and renowned athletes to bring attention to challenges facing children and to mobilise resources to address them.

Sport can be an effective tool to help achieve goals in health, education, gender equality, HIV and AIDS, child protection and child development. This is the concept at the heart of sport for development – that sport is not just an end in itself, but also an effective tool to help improve the lives of children, families and communities.

Unicef operates in nearly all of the commonwealth nations allowing for the potential for the money raised to aid a large majority of the commonwealth nations.

Sport and play are important to the Challenge expeditions. It is the theme for each challenge. That is the reason I have choosen to support this charity.

At the most fundamental level, sport and play are a child's right. Unicef's Sport for Development campaign is incorporating opportunities for sport, recreation and play into programmes to reach children, families and communities around the world.

You can make a secure online donations Here.